Bringing your business to the people.
Search Engine Optimization (SEO)
What is your goal? Do you want a professional-looking site that represents your business and is not visible? Or would you rather have a professional-looking site that is also built correctly (search engine-friendly) AND searches well? Most anyone would vote for the latter, and we can help your company have a website that portrays you in the best light and be found on Google, Bing, Yahoo.
We help companies in many different industries gain visibility on major search engines. This is achieved through proper coding, construction and other on-site tactics. In addition, we are knowledgeable in various off-site SEO tactics to help raise the authority & credibility of your site – thus improving placement online during searches.
Let us consult your business on a specific plan to improve your search engine optimization – we’re here to help!
Search Engine Marketing (SEM)
Search Engine Marketing (SEM), otherwise known as Google AdWords or pay-per-click advertising is the most common option people use to gain visibility on page one of Google & the other major search engines. The main advantages to this platform are relevancy, reach and return on investment. You can alter your budget on a monthly basis, change the keywords you target (product & service specific) and you are not locked into any long-term contract – it is a month-to-month commitment.
Relevancy is quite arguably the most beneficial reason business owners choose to participate in SEM. It allows you to literally hand-pick the types of products & services you want to appear for during searches conducted on Google, Yahoo & Bing. It is unlike some other marketing efforts that rely on a generic “blanket” approach to hopefully draw in a few relevant potential clients. You target your most profitable customers at the exact time they are searching for products & services YOU offer. It has revolutionized the way people and their businesses promote themselves on the internet.
Social Media Marketing
Social media advertising is a rapidly expanding marketing activity. As the amount of time people spend on social media websites continues to increase, the more businesses are deciding to withdraw money from traditional online advertising methods in favor of spending a greater proportion of their budgets on targeting the users of social networking sites.
With social media membership statistics as impressive as they are, it isn’t difficult to understand why this is happening within social media optimization strategies. Aside from the statistics & data, many businesses are flocking to social media simply because it allows them to speak directly with their “followers” and their “fans”. In many cases, businesses are able to get messages out to these people to inform them of special deals, upcoming events or simply to say “thanks for your business” and keep loyalty strong.
Different social media platforms offer varying advertising & promotional opportunities. For example, Twitter’s sponsored (or “promoted”) tweets can be hugely beneficial to some companies. Others may be better suited to the business-centric LinkedIn network, and still others will reap more rewards from the less formal setting of Facebook.
Our team of experienced internet marketers can help you pinpoint exactly what kind of Twitter, Facebook and LinkedIn advertising your business should be spending money on, by devising a thorough and tailor-made social media advertising strategy. Once you have adverts in place, we will continue to monitor them closely and optimize them to ensure they are as effective as possible.
Supplementing social media advertising with marketing
In addition to implementing and monitoring social media advertising campaigns, it’s also important for businesses to develop effective social media marketing strategies in order to engage effectively with their existing and potential customers. We have considerable experience of setting up Facebook and Twitter accounts and we can tailor your profiles, through quality copywriting and design, to be in line with your brand management guidelines and to excite and stimulate your fans and followers.
It is our mission to build a community of social network users around your brand. Some of the ways in which we do this are:
- Develop exciting and engaging content, which users can’t obtain anywhere else.
- Source industry-specific relevant news to transmit as tweets and status updates.
- Design Twitter and Facebook pages to reflect the quality of your brand.
- Encourage interaction between fans and followers, in order to optimize the number of positive recommendations for your brand.
We’d be pleased to hear from you if you’d like to know more about Social Media Optimization.
Call for a free business analysis and quote!